Hi, I'm Matin.I design productsaround how people actuallythink, decide, and behave.
Nine years figuring out
what actually ships.
I've been designing products for almost a decade. Most of that time has been with early-stage teams who had a rough idea and needed someone to turn it into a focused, usable MVP real people could try. Product strategy, UX, hands-on design. Whatever the project actually needs.
Practical, not precious.
I don't really care if a design looks good in Figma. I care if it holds up when a real person touches it for the first time. That usually means getting something in front of users early, watching where they actually struggle, and iterating from there. Less polishing, more shipping.
A product isn't real until someone who wasn't in the room tries to use it.
I spend a lot of time thinking about why people do what they do.
Alongside design I'm genuinely into psychology and human behavior. How attention works, why habits form, what makes someone stick with a product versus bounce after two minutes. That thinking shapes how I structure flows and simplify interfaces. It's usually the difference between a product people try once and one they actually keep coming back to.
One studio. Three things I care about.
I started Metamatn to bring these pieces into one place: product thinking to decide what to build, behavioral insight to understand how people will actually use it, and hands-on execution to make it real. The goal is simple: products that feel intuitive from day one and don't get confusing as they grow.
Product thinking
What to build, in what order, for whom. Strategy before pixels.
Behavioral insight
How users actually behave in the wild, not how we assume they will.
Execution
Design, prototypes, production-ready handoff. Nothing theoretical.
Anything that keeps things moving.
Honestly, a lot of my best product ideas come from long rides or hikes, not from staring at Figma. When I'm not at my desk I'm usually on a bike, a board, a trail, or a soccer field. It's where my head clears up enough to actually solve stuff.
Outdoor / biking
Snowboard / mountainMostly books about how people work.
I read a lot. Most of it is psychology, product thinking, or decision-making. Whatever stuck with me last month usually ends up in whatever I'm designing this month. It's less of a hobby and more of a habit I can't really shake.
Got something you
want to build?
I only take on a handful of partnerships at a time. If what you're working on feels like a fit, let's have a proper conversation about it.